Inside Zagat’s 2015 Coffee Consumer Trends Survey

Google-owned restaurant review surveyor Zagat has released its third annual National Coffee Survey, including some illuminating results on how much U.S. consumers are willing to pay for prepared coffee, as well as gender-based drink preference trends. The survey gathered replies from nearly 1,500 coffee-drinking respondents throughout the 30-plus markets in which Zagat conducts its restaurant surveys. Respondents reported more frequent consumption and a willingness […]