Starbucks Unveils Reserve Line Subscription with Upcharge for Freshness

Starbucks today unveiled its new subscription service for its Reserve line coffees, with an oddly configured pricing model that reflects freshness based on predetermined roast dates. The subscription line is launching with a $24/month beginning rate, and no discounts for long-term subscriptions (the three-month rate is $72, the annual is $288, etc.). Each subscription includes one 8.8-ounce bag of Reserve line coffee, […]