Starbucks Claims 99% ‘Ethically Sourced’ Coffee, But What Does That Even Mean?

During the opening ceremonies of the SCAA 2015 Event last month in Seattle, the company’s vice president of global coffee, Craig Russell, proudly announced the 99 percent of the coffee Starbucks bought in the past year had been “ethically sourced.” The announcement was accompanied by a brief video showing coffee plants on lush farms gently swaying in the breeze and farmers […]